Visual Design (agency experienced)

User Experience (full UX skillset)

Lean Product Design Approach

Who I am

Senior UX & Visual UI Product Designer, experienced creating responsive, platform-based products, native mobile apps, eCommerce stores, and CMS & Admin systems. Tech savvy, Agile trained, Accessibility certified.

User Experience (UX)

  • Broad UX skillset for full Product Design lifecycle, from Discovery through Delivery
  • Experienced running User Interviews and conducting Prototype Validation
  • Lean, Agile-team-integrated, tech-friendly approach
  • Data-driven mindset (analytics, success metrics, outcome based roadmaps)
  • Workshop facilitation with internal stakeholders and external users

Visual Design (UI):

  • Agency-quality visual design skills and global brand experience
  • Multi-national, multi-language internationalization & localization
  • Interactive prototyping (low-fidelity through ultra-high fidelity)
  • Many years design mentoring and directing external agency partners
  • Design system creation, usage, and maintenance
  • Accessibility certified (IAAP WAS)

Tools & Soft Skills

  • Design: Figma, Sketch, Photoshop, InDesign, and many others
  • Prototyping: Invision, Webflow, Miro, Mural, Figma, Sketch
  • Surveys & Analytics: Pendo, Alchemer, Mouseflow, SurveyMonkey
  • Agile: Capable of writing user stories and backlog management
  • Tech: I speak Programmer (in the past I built interactive websites)
  • Presentation: Highly skilled at presentations and storytelling

Portfolio

During my career, I've worked in Healthcare, eCommerce, Pharmaceutical, Entertainment, Technology, Finance, and Education. Lately, I've been busiest in these industries.

Design & Design Systems

  • Current
    Figma (for design), Procreate (for digital sketching)
  • Past
    Sketch, Adobe XD, Photoshop, Muse, Illustrator, InDesign, Fireworks, ImageReady, Zeplin, Abstract
  • Future
    I'm constantly experimenting with other products, because there isn't one tool to rule them all

Analytics & Process

  • User Behavior Analytics:
    Pendo, Mouseflow, HotJar (website), MailChimp, Marketo, ConstantContact (email)
  • Agile:
    Confluence, Jira, Miro, Various Roadmapping tools

Prototyping

  • Low and High Fidelity
    Figma, Invision, Sketch, Miro, Mural
  • Ultra-high Fidelity
    Webflow
  • Prototyping tools are evolving rapidly, moving closer to my dream of designing in production-ready code

Research & Strategy

  • User Testing: Invision, Figma, Sketch, Validately, UserTesting.com, Userzoom, Zoom/Facetime
  • Whiteboarding & Roadmaps: Miro, Mural, Figma, Confluence, Jira, ProductPlanner, AirTable
  • User Surveys & Recruiting:  Pendo, SurveyGizmo/Alchemer, SurveyMonkey, Mouseflow & Hotjar

Experienced using these tools:

UX + Agile = Planning Success

This Product Designer product extremely Agile and Jira Friendly. It's critical for Senior Stakeholders and Technology Partners to have full transparency into what UX is doing, and how we are making the product better for the end user. It not only helps the team stay user-centered, it also gives them a heads-up for upcoming development work, and includes them in technical and business feasibility discussions.

Storytelling is part of the job

All the wonderful UX research in the world won't turn into actual dev work, if you can't effectively show why it matters.

All of your beautiful UI designs and prototypes will be in lost to the ages, if you can't communicate the logic of your decisions.

TL;DR: Being a talented and thorough Product Designer isn't enough!
You need to be able to translate what UX knows into the language of business. Only then can UX ensure that end users get the best product possible.

Brand Experience

I've had the pleasure of working with these companies:

Healthcare & Publishing

  • ASI Publications
  • Elsevier Health
  • Hepatitis B Foundation
  • Johnson & Johnson
  • Lippincott
  • Merck
  • Ortho Clinical
  • Rittenhouse R2 Library
  • Wolters Kluwer Health

Finance

  • Commerce One
  • Fleet Financial
  • Fusura Insurance
  • GMAC Mortgage
  • Pitcairn Trust

Education

  • Axiom Education
  • Labels for Education
  • Lippincott DocuCare
  • Proscape Technologies

Entertainment

  • Columbia Tristar
  • Sony Pictures Classics
  • Sponge Films
  • Warner Bros.

 

Technology

  • Fiberlink
  • ICT Technology
  • Knowlogy Internet
  • Motorola

eCommerce & CPG

  • Albee Baby
  • Attends
  • Bindertek Office Supply
  • Campbell's Soup
  • Dean's Dips
  • Lenox Crystal
  • Pace Salsa
  • Peppridge Farms
  • Pierre Fabre Cosmetics
  • V8 Drinks