During my career, I've worked in Healthcare, eCommerce, Pharmaceutical, Entertainment, Technology, Finance, and Education. Lately, I've been busiest in these industries:
Healthcare - Entertainment & Film - eCommerce/B2C
Healthcare Projects
Elsevier
Multi-language Design System
The Goal:
Create a multi-national design component library, while simultaneously designing 100+ product screens for a clinical research platform.
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Elsevier
Content and Homepage Redesign - ClinicalKey
The Goal:
Redesign the content template and homepage to serve not only medical librarians (who research slow and meticulously) but also doctors at patient bedside (who need quick, high-stakes answers).
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WoltersKluwer
5 Minute Consult - Native Mobile App Creation
The Goal:
Transform an online medical information reference tool into a native mobile app that librarians and doctors can use to answer their research and care questions.
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WoltersKluwer
Care Plan Administration Platform
The Goal:
Determine whether the business should go forward with a newly proposed product idea, which would enable Nurse Administrators to set up and manage Care Plans.
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WoltersKluwer
Journals Platform Search Improvements
The Goal:
Understand user complaints and needs around poor platform search, in order to provide improvement suggestions to the Search Algorithm team, and create an updated, more user-friendly Visual UI.
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WoltersKluwer
Pocket Medicine - Native Mobile App Creation
The Goal:
Transform a pocket-sized hardback book listing clinical shorthand for patient conditions into a native mobile app.
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WoltersKluwer
Journals CMS Platform - Responsive Redesign
The Goal:
Determine whether the business should go forward with a newly proposed product idea, which would enable Nurse Administrators to set up and manage Care Plans.
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WoltersKluwer
Inbound Marketing CMS Landing Page Templates
The Goal:
Create a design template that could be reused by many products within the company as the landing page for ads and other inbound links from marketing campaigns.
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WoltersKluwer
Explore Ovid - Responsive Website Redesign
The Goal:
Provide a responsive-friendly window into the Ovid platform's content, by featuring article previews on the ExploreOvid platform.
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Elsevier
ClinicalKey Platform - Drug Information Improvements
The Goal:
Improve the content utility of extremely long -- i.e. 40-page -- drug information documents, so doctors can make decisions at point of care safely.
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Lippincott
DocuCare Patient Charting Platform Design
The Goal:
Transform a rough MVP interface created by the Programming team into a branded, saleable, easily usable interface, mapped to primary user personas, tasks, and goals.
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Ortho Clinical
Responsive Corporate Website Redesign
The Goal:
Using corporate branding guidelines, design twenty templates for the corporate responsive website, and document these in a Website Style Guide.
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Film and Entertainment Industry Projects
Sponge Films
The Laughing King Film - Responsive Website
The Goal:
Design and build a responsive Webflow website to promote the launch of The Laughing King film, and to help educate visitors about the problem of male suicide in order to save lives.
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Film Director Promotional Responsive Webflow Template Website
The Goal:
Design and build a responsive CMS-based Webflow website that could be used by a filmmaker to promote their creative portfolio on desktop, tablet, and mobile devices.
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SunnyMarch (prospective client)
"Vision" Website for Film Production Company
The Goal:
Create a Spec homepage design for a potential client, in the film industry, based upon competitive analysis and hypotheses stakeholder needs.
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Sony Pictures Classics
Corporate Website
Redesign the Sony Pictures Classics corporate website in order to better promote upcoming films and current films, and to enable visitors to browse the back catalog of movies for sale.
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Sony Pictures Classics
Interactive website for the Film "Talk to Her"
The Goal:
Design and build an interactive Flash website, including audio and video components, in order to entice viewers to go and see "Talk to Her", the newest Pedro Almodóvar film.
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eCommerce and Email Marketing
Campbells Soup Corporation
Labels for Education B2C Responsive Website
The Goal:
Integrate the full label redemption process (eCommerce) into the B2C CMS-based website.
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Phoniture
B2C Phoniture Responsive eCommerce Store
The Goal:
Design a full responsive CMS driven online store for a brand new product to the marketplace; write copy to educate people on how to use it; Provide Art Direction for the photo shoot of the product.
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Empire Imports
Moll Desks Responsive eCommerce Store & Email Marketing
The Goal:
Design multiple responsive templates for the CMS-driven eCommerce store selling Moll Desks, along with associated trigger and marketing emails.
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Bindertek
Bindertek eCommerce Store & Email Marketing
The Goal:
Increase sales of products on the online store and also through trigger and marketing email campaigns by redesigning the core CMS-driven eCommerce pages, shopping cart flow, and emails.
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Sidecar
Email Marketing Platform Template Creation
The Goal:
Create multiple eCommerce email templates (trigger and marketing) which can be used for multiple retailers, and multiple product types.
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During my career, I've worked in Healthcare, eCommerce, Pharmaceutical, Entertainment, Technology, Finance, and Education. Lately, I've been busiest in these industries:
Healthcare - Entertainment & Film - eCommerce/B2C