Bindertek - Online B2B and B2C eCommerce Store & Emails
Summary:
Company and Year: Bindertek Office Supply (2011 through 2014)
Product: Bindertek and EmpireImports responsive B2B and B2C websites, on eCommerce CMS Platforms, plus related email campaigns
My Role: Strategist, Senior UX & UI Designer, Email Marketer & Analyst
Tools: Photoshop (design), MailChimp, ConstantContact (email marketing), YahooStores (CMS)
Deliverables: Multiple eCommerce designs and email templates
The Business Ask:
"Increase sales of our products on our online store and also through our email campaigns by improving the design and shopping cart flow."
What I Did:
- UI Design - Responsive Yahoo Store - all pages
- UI Design - Multiple Responsive Emails
- Email Design, Coding, and Sendig (MailChimp, Constant Contact)
- Email Analytics Monitoring
Designs:
3 Things I Learned:
- This was the first time I was responsible for monitoring analytics of something I'd designed. I created the emails, scheduled their send dates, then measured clicks and revenue. An incredibly eye opening experience, and one that has left me data focused for all times.
- In 2011 I started working with Cajam Marketing, a small group of women who kept their eye focused on data and analytics because that's where the revenue can be found. We were working Agile before Corporate America discovered it. It makes sense, right? Stay lean, save expenses, earn money. Everybody's happy. ;)