ClinicalKey - Content and Homepage Redesign - Global
Summary:
Company and Year: Elsevier (2020-2021)
Products: ClinicalKey Now and ClinicalKey responsive clinical information platform
My Role: Senior UX & UI Product Designer
Tools: Figma, Sketch (design), Invision, Webflow (prototyping, user testing), Miro, Zoom (workshopping)
Deliverables: Strategy, Design, User Testing, Design Pattern Library
The Business Ask:
"Redesign the product homepage and content templates to serve not only medical librarians (doing slow, meticulous research) but also doctors at the patient bedside (making quick, high-stakes decisions)."
What I Did:
- Heuristic Review
- Competitive Analysis
- User Research (Use Cases and Goals)
- Visual UI design of responsive templates in multiple languages
- Ultra-high-fidelity prototyping (Webflow)
- User testing (multiple countries)
- Creation of design system, to expand the corporate design system
Designs and Process:
3 Things I Learned:
- This design change increased revenue, and ensured customer renewals. By featuring our content library on the homepage, users believed we had added new content. They hadn't known what we already had! The new UI not only increased user experience -- it also increased perceived value!
- Ultra-high-fidelity prototypes ease development handoff. Creating a fully-functioning HTML prototype tells the dev team exactly what to do.
- When designing for multiple languages, use spanish (most letters) and german (longest words) to ensure your layout works.