eCommerce

Summary:

Company and Year: Phoniture (2013)
Product:  Phoniture responsive website on a B2C eCommerce CMS platform (DotNetNuke)
My Role: Strategist; Copywriter; UX Designer, Visual Designer
Tools: Photoshop (Design)
Deliverables: Responsive website designs (8+ templates); Content cpydeck

The Business Ask:

"Design a full responsive online store for a brand new product to the marketplace; write copy to educate people on how to use it; Provide Art Direction for the photo shoot to be taken of the product."

What I Did:

• Strategy
• Copywriting for full website
• UX & UI Design of multiple eCommerce template pages
• Art Direction of product photo shoot

Design:

3 Things I Learned:

• It's faster and cheaper to hire a photographer and schedule a photo shoot than it is to photoshop the product into expensive stock photography.
• This was the first time I charged for copywriting services. I of course change copy for design purposes (UX Writing), but in this case I created the entire copy deck.
• Third party Marketing platforms were integrated, and also required designs. That way the cute little "hello bar" at the top also looks like it belongs to the tiny little couch speaker.

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