WoltersKluwer Inbound Marketing Templates
Summary:
Client and Year: WoltersKluwer Health (2018)
Product: Internal CMS tool for marketing websites
My Role: Strategist, Senior UX/UI Designer
Tools: Sketch (Design), Webflow (High Fidelity Prototype), Adobe Experience Manager (CMS)
Deliverables: Responsive design; High fidelity prototype
The Business Ask:
"We want a page template we can reuse for lots of differently branded inbound marketing campaigns."
What I Did:
- UX Strategy (gathered business requirements & studied UX best practices)
- UI Design
- Prototype with Animation
Design:
3 Things I Learned:
I got to play with Yet Another CMS (Content Management System), this time Adobe Experience Manager. It wasn't great, but it wasn't bad either.
The "Add This" social share widget is a truly flexible little third party tool. Try it out!
This was the first time I started using Webflow to build high-fidelity prototypes. I wanted to show the animation and scrolling behavior I wanted. It worked out really well.