Wolters Kluwer - Journals Platform Redesign
Summary:
Company and Year: Wolters Kluwer Health (2016-2018)
Product: Medical Journal CMS Platform, supporting 300+ journals
My Role: Lead UX/UI Designer
Tools: Sketch (Design), Webflow (Ultra-high fidelity prototype)
Deliverables: Strategy, Desk Research Report, Analytics Report, 40+ Visual Designs of various journals, Clickable Prototype
The Business Ask:
"Create a vision of the next generation of our medical journal publishing platform, to encourage customers to renew, and to create excitement among stakeholders so we get product funding.
What I Did:
- User and Business (Publisher Society) Goals Definition
- User Persona definition
- Survey creation & analysis
- Analytics investigation and summary
- Visual design of core screens
- Internal stakeholder presentations to create interest in funding project
- Presentations at Society / Customer gatherings
Designs and Process:
